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Quad/Graphics Wins U.S. Bank Credit Card Acquisition Program

Company signed a multi-year, multi-million-dollar contract with U.S. Bank.

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By: Anthony Locicero

Copy editor, New York Post

Quad/Graphics Inc. said it signed a multi-year, multi-million-dollar contract with U.S. Bank to manage credit card acquisition programs for hundreds of its small and mid-size regional banks. The volume for the U.S. Bank programs is significant: more than 70 million data-driven mailpieces annually. Quad, which began production on the programs earlier this year, is using its state-of-the-art direct mail platform for producing the mailpieces that are hyper-personalized with data elements highly ...

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